Well, sad news, truly sad news. The successful group of advertisements featuring Justin Long and John Hodgman is coming to an end. As an homage to puffery and misleading advertising, I thought I'd post a piece that I think, describes my feelings, albeit slightly more impartially than I can be.
Originally published in Slate Magazine in 2006, this article helps highlight why these ads were so effective in America: There's a lot of f#$king dumb#sses in America. Enjoy.
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